At the beginning of 2021, Unteka took a significant step into the food industry with the creation of the Harvestland brand and the launch of its own oil production in Ukraine. This decision symbolised the company’s expansion into a new market and its desire to offer a high-quality product tailored to the needs of European consumers.
“Harvestland oil is distinguished by its carefully controlled production process, which ensures the quality of the product from the selection of raw materials to the final product reaching the consumer. Unteka has worked to ensure that Harvestland meets not only local but also international quality standards. This is achieved through close monitoring of sourcing, production processes and ensuring that each Harvestland product meets the highest quality standards.
“Harvestland’s role in the international market
Although Harvestland was developed for the Lithuanian market, Unteka immediately saw the brand’s potential in the international market. Already in the early stages, the oil was exported to other European countries, where it received positive feedback for its quality and competitive price. This allowed Unteka to successfully expand its international relations, strengthening the brand and increasing its market share in the food sector. The company offers customised labels, language options for each country on request.
“Harvestland’s vision for the future
Unteka goes beyond oil and aims to make Harvestland a brand for a wide range of food products. The company intends to offer other food products that meet consumer expectations and contribute to innovation in the food market. This project also strengthens the company’s position in the international market. Having established itself in the food industry, Unteka is expanding its products variety and becoming a strong player not only in the local market but also in the foreign market, constantly striving for high quality standards and development.
